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svg{fill:none;stroke:currentColor;stroke-width:1.3px;width:1.625rem;height:1rem;transition:transform .2s ease-out}.hero-cta:hover svg{transform:translate(.3125rem)}
.brand-loader{fill:currentColor;flex:none;width:1.25rem;height:.875rem;display:block;overflow:visible}.brand-loader circle{opacity:.35;animation:1.3s ease-in-out infinite crowd-loading-pulse}.brand-loader circle,.brand-loader rect{fill:currentColor;stroke:none}body button:disabled:has(>.pending-label[data-pending=true]){opacity:1;cursor:progress}.app-action:hover .brand-loader{transform:none}.account-loading-feedback{height:0;position:relative}.account-loading-feedback>.loading-state{position:absolute;top:.25rem;left:0}.brand-loader circle:nth-child(2){animation-delay:-1.04s}.brand-loader circle:nth-child(3){animation-delay:-.78s}.brand-loader circle:nth-child(6){animation-delay:-.52s}.brand-loader circle:nth-child(4){animation-delay:-.26s}.brand-loader[data-active=false] circle{opacity:1;animation:none}.brand-loader[data-paused=true] circle{animation-play-state:paused}.brand-loader-large{width:4rem;height:2.625rem}.brand-loader-large rect{fill:var(--vermilion)}@keyframes crowd-loading-pulse{0%,to{opacity:.35}45%{opacity:1}}.pending-label{vertical-align:middle;place-items:center;display:inline-grid}.pending-label>span{grid-area:1/1}.pending-label-idle{align-items:center;gap:.625rem;display:inline-flex}.pending-label-busy{visibility:hidden;justify-content:center;align-items:center;gap:.5rem;display:inline-flex}.pending-label[data-pending=true]>.pending-label-idle{visibility:hidden}.pending-label[data-pending=true]>.pending-label-busy{visibility:visible}.loading-state{color:var(--steel);align-items:center;gap:.625rem;font-size:.875rem;line-height:1.5;display:flex}.loading-state-page{min-height:100%;color:var(--ink);flex-direction:column;justify-content:center;gap:1.5rem;font-size:1rem}.auth-transition{min-height:100svh;padding:2rem;display:grid}.upload-status{align-items:center;gap:.5rem;display:inline-flex}.workspace-account-logout>.brand-loader{width:1rem;height:.75rem}.diagnostic-status-bar>strong{align-items:center;gap:.625rem;display:inline-flex}.navigation-feedback{z-index:30;background:var(--ice);pointer-events:none;opacity:0;padding:2rem;animation:.12s ease-out .12s forwards crowd-navigation-in;position:fixed;inset:0}.workspace-content>.navigation-feedback{top:4rem;left:var(--workspace-sidebar);background:var(--workspace-ground)}@keyframes crowd-navigation-in{to{opacity:1}}@media (prefers-reduced-motion:reduce){.brand-loader circle,.navigation-feedback{opacity:1;animation:none}}
.skip-link:not(:focus){clip-path:inset(50%);white-space:nowrap;width:1px;height:1px;padding:0;overflow:hidden}.page-width{width:min(70rem,86%);margin-inline:auto}.landing-content{--section-space:clamp(6rem, 10vw, 10rem);--column-space:clamp(3rem, 7vw, 7rem);--paper:#f1f6f8;--rule:#adc2cc}.landing-content .page-width{width:min(77.5rem,100% - 7rem)}.landing-content h2{letter-spacing:-.035em;text-wrap:balance;margin:0;font-size:clamp(2.625rem,4.7vw,4.5rem);font-weight:520;line-height:1.06}.landing-content p{margin:0;line-height:1.55}.landing-content h3,.landing-content h4{font-weight:520}.text-link{border-bottom:1px solid;justify-content:space-between;align-items:center;gap:1.5rem;width:fit-content;min-height:2.75rem;padding-block:.75rem;font-size:1.0625rem;display:inline-flex}.text-link svg,.primary-action svg,.research-entry-title>svg{fill:none;stroke:currentColor;stroke-width:1.3px;flex:none;width:1.625rem;height:1rem;transition:transform .2s ease-out}.text-link:hover svg,.primary-action:hover svg,.research-entry:hover .research-entry-title>svg{transform:translate(.3125rem)}button,input,textarea{font:inherit}button{cursor:pointer}button:focus-visible,input:focus-visible,textarea:focus-visible,summary:focus-visible,[role=tabpanel]:focus-visible{outline:2px solid var(--ink);outline-offset:.375rem}[role=tabpanel]:focus:not(:focus-visible){outline:none}[hidden]{display:none!important}.problem{padding-block:4.5rem}.problem-heading{gap:var(--column-space);grid-template-columns:1.05fr 1fr;align-items:start;display:grid}.problem-heading>h2{max-width:16ch}.problem-context>p{max-width:43ch;font-size:1.3125rem}.problem-points{grid-template-columns:repeat(3,minmax(0,1fr));gap:2.5rem;margin-top:3rem;display:grid}.problem-points article{border-top:1px solid var(--rule);min-width:0;padding-top:1.5rem}.problem-points h3{letter-spacing:-.02em;min-height:2.5em;margin:0 0 1.25rem;font-size:1.375rem;line-height:1.25}.problem-points p{color:var(--steel);font-size:1.0625rem}.problem-position{border-top:1px solid var(--rule);color:var(--steel);padding-top:1.5rem;font-size:1.25rem;margin-top:3rem!important}@media (max-width:800px){.problem-points{grid-template-columns:minmax(0,1fr);gap:2rem}.problem-points h3{min-height:0}}.example{background:var(--paper);padding-block:4.5rem}.example-intro{grid-template-columns:minmax(0,1fr) 18.75rem;align-items:center;gap:4rem;display:grid}.example-intro h2{max-width:16ch}.example-common{color:var(--steel);font-size:1.25rem;margin-top:1.75rem!important}.example-intro .headphone-art{max-height:15rem}.offer-comparisons{grid-template-columns:repeat(3,minmax(0,1fr));gap:2.5rem;margin-top:2.5rem;display:grid}.offer-comparison{border-top:1px solid var(--rule);letter-spacing:-.025em;grid-template-rows:auto 2lh 2lh auto;gap:1.25rem;min-width:0;padding-top:1.5rem;font-size:1.75rem;line-height:1.25;display:grid}.offer-comparison h3{margin:0;font-size:1.375rem;line-height:1.25}.offer-current,.offer-new{font-size:inherit;line-height:1.25!important}.offer-current{color:var(--steel)}.offer-new{color:var(--vermilion);min-width:0}.offer-change{align-items:flex-start;gap:.75rem;min-width:0;display:flex}.offer-comparison svg{fill:none;width:1.75rem;height:1.25rem;stroke:var(--vermilion);stroke-width:1.3px;flex:none;margin-top:.4375rem}.offer-note{color:var(--steel);letter-spacing:normal;font-size:1.0625rem}@media (max-width:1100px){.example-intro{grid-template-columns:minmax(0,1fr) 15rem;gap:2.5rem}.offer-comparisons{gap:1.5rem}.offer-comparison{font-size:1.5rem}}@media (max-width:800px){.example-intro{grid-template-columns:minmax(0,1fr) 13.75rem;gap:2rem}.offer-comparisons{grid-template-columns:minmax(0,1fr);gap:2rem}.offer-comparison{font-size:1.75rem}}@media (max-width:550px){.example{padding-block:3.5rem}.example-intro{grid-template-columns:minmax(0,1fr);gap:1.5rem}.example-intro h2{max-width:12ch}.example-common{font-size:1.1875rem;margin-top:1.5rem!important}.example-intro .product-figure{justify-self:center;width:min(17.5rem,100%)}.example-intro .headphone-art{max-height:12.5rem}.offer-comparisons{margin-top:2rem}}.product-figure{min-width:0;margin:0}.headphone-art{width:100%;height:auto;max-height:23.75rem;color:var(--ink);display:block;overflow:visible}.product-figure figcaption{text-align:center;flex-direction:column;align-items:center;gap:.375rem;margin-block:.5rem 1.5rem;font-size:1rem;display:flex}.product-figure figcaption>span{color:var(--steel);font-size:.8125rem}.approach{padding-block:var(--section-space);background:var(--ink);color:var(--ice-light)}.method-heading{align-items:start;gap:var(--column-space);grid-template-columns:1.05fr 1fr;display:grid}.method-heading h2{max-width:13ch}.method-intro>p{color:#b7ccd6;max-width:43ch;font-size:1.3125rem}.method-intro>.method-principle{color:var(--ice-light);margin-top:1.75rem}.simulation-stage-header{align-items:flex-end;gap:1.5rem;margin-bottom:2.5rem;display:flex}.method-example-label{color:#9bb5c3;white-space:nowrap;font-size:.875rem}.simulation-progress{font-variant-numeric:tabular-nums;flex:1;gap:.5rem;font-size:.8125rem;display:flex}.simulation-progress span{color:#9bb5c3;border-top:1px solid #496370;flex:1;padding-top:.75rem;transition:border-color .4s ease-out,color .4s ease-out}.simulation-progress span[data-reached=true]{border-color:var(--vermilion);color:var(--ice-light)}.simulation-story{grid-template-columns:minmax(0,1fr);margin-top:4rem;display:grid}.simulation-steps,.simulation-step,.method-inline-scene,.method-scene{min-width:0}.simulation-steps{margin:0;padding:0;list-style:none}.simulation-step{border-top:1px solid #496370;padding-block:3rem;scroll-margin-top:7.5rem}.simulation-step-link{color:var(--ice-light);align-items:baseline;gap:1.5rem;min-height:2.75rem;text-decoration:none;display:flex}.simulation-step-link:focus-visible{outline:2px solid var(--ice-light);outline-offset:.4375rem}.simulation-step-link:hover h3{text-underline-offset:.375rem;text-decoration:underline;text-decoration-thickness:1px}.simulation-step-number{color:var(--vermilion);font-variant-numeric:tabular-nums;font-size:.9375rem}.simulation-step h3{letter-spacing:-.03em;margin:0;font-size:clamp(1.875rem,3vw,2.625rem);font-weight:500;line-height:1.1}.simulation-step-copy>p{color:#b7ccd6;max-width:35ch;margin:1.5rem 0 0 2.75rem;font-size:1.25rem}.simulation-stage{min-width:0;display:none}.method-inline-scene{margin:2.5rem 0 0}.method-scene{flex-direction:column;justify-content:center;min-height:23.75rem;display:flex}.method-scene h4{letter-spacing:-.025em;max-width:23ch;margin:0 0 2.5rem;font-size:1.75rem;font-weight:500;line-height:1.2}.method-scene svg{fill:none;width:2rem;height:1.25rem;stroke:var(--vermilion);stroke-width:1.3px;flex-shrink:0}.method-offers{grid-template-columns:1fr 2rem 1fr;align-items:center;gap:1.5rem;display:grid}.method-offers>div{flex-direction:column;gap:1rem;display:flex}.method-offers>svg{margin-top:2.1875rem}.method-offers span{color:#b7ccd6;font-size:.9375rem}.method-offers strong{letter-spacing:-.04em;font-size:clamp(3rem,5vw,4.5rem);font-weight:500;line-height:1}.method-offers>div:last-child strong{color:var(--vermilion)}.market-constants{border-top:1px solid #496370;margin:2.5rem 0 0;padding-top:1.5rem}.market-constants>div{grid-template-columns:6.875rem 1fr;gap:1rem;font-size:.9375rem;display:grid}.market-constants>div+div{margin-top:.75rem}.market-constants dt{color:#9bb5c3}.market-constants dd{margin:0}.scene-recommendations blockquote{letter-spacing:-.02em;border-block:1px solid #496370;margin:0;padding:1.5rem 0;font-size:1.5rem;line-height:1.35}.example-recommendations{grid-template-columns:1fr 2rem 1fr;align-items:center;gap:1.25rem;margin-top:2rem;display:grid}.example-recommendations>div{flex-direction:column;gap:.75rem;display:flex}.example-recommendations span{color:#b7ccd6;font-size:.875rem}.example-recommendations strong{font-size:1.4375rem;font-weight:500;line-height:1.2}.example-recommendations>div:last-child strong{color:var(--vermilion)}.example-outcomes{border-collapse:collapse;table-layout:fixed;width:100%;font-size:1.0625rem;line-height:1.35}.example-outcomes th,.example-outcomes td{text-align:left;vertical-align:middle;border-bottom:1px solid #496370;padding:1.25rem .75rem;font-weight:400}.example-outcomes th:first-child{color:#b7ccd6;width:36%;padding-left:0}.example-outcomes thead th{color:#9bb5c3;font-size:.875rem}.example-outcomes .outcome-changed{color:var(--vermilion);font-weight:500}.choice-inputs{color:#b7ccd6;border-bottom:1px solid #496370;flex-wrap:wrap;gap:.75rem 1.5rem;padding-bottom:1.5rem;font-size:.9375rem;display:flex}.choice-engine{text-align:center;flex-direction:column;align-items:center;gap:1.25rem;padding-block:2rem;font-size:1.5rem;display:flex}.choice-engine svg{transform:rotate(90deg)}.choice-engine strong{font-weight:500}.calibration-input{border-top:1px solid #496370;gap:1.25rem;padding-top:1.5rem;display:flex}.calibration-input>svg{margin-top:.375rem;transform:rotate(-90deg)}.calibration-input>div{flex-direction:column;gap:.625rem;display:flex}.calibration-input strong{font-size:1.125rem;font-weight:500}.calibration-input span{color:#b7ccd6;font-size:.9375rem}.comparison-result{text-align:left;margin-top:2rem}.comparison-result>p{color:#b7ccd6;margin-top:.75rem;font-size:.9375rem}@media (min-width:901px) and (min-height:561px){.simulation-story[data-enhanced=true]{gap:var(--column-space);grid-template-columns:1fr 1fr}.simulation-story[data-enhanced=true] .method-inline-scene{display:none}.simulation-story[data-enhanced=true] .simulation-step{border-top:none;border-right:1px solid #496370;flex-direction:column;justify-content:center;min-height:65svh;padding-right:2rem;scroll-margin-top:16svh;display:flex;position:relative}.simulation-story[data-enhanced=true] .simulation-step:after{content:"";background:#496370;border-radius:50%;width:.5625rem;height:.5625rem;transition:background .4s ease-out;position:absolute;top:50%;right:-.3125rem}.simulation-story[data-enhanced=true] .simulation-step[data-active=true]:after{background:var(--vermilion)}.simulation-story[data-enhanced=true] .simulation-stage{display:block}.simulation-stage-sticky{margin:0;padding-block:2rem;position:sticky;top:max(6.75rem,50svh - 16.5625rem)}.simulation-scenes{display:grid}.simulation-scene-layer{opacity:0;visibility:hidden;grid-area:1/1;transition:opacity .5s cubic-bezier(.16,1,.3,1),transform .5s cubic-bezier(.16,1,.3,1),visibility .5s;transform:translateY(.625rem)}.simulation-scene-layer[data-active=true]{opacity:1;visibility:visible;transform:none}}@media (max-width:550px){.simulation-story{margin-top:3rem}.simulation-stage-header{gap:1rem;margin-bottom:2rem}.simulation-step{padding-block:2.5rem}.simulation-step-copy>p{margin-left:0;font-size:1.1875rem}.method-scene{min-height:0;padding-top:1rem}.method-scene h4{margin-bottom:2rem;font-size:1.5625rem}.method-offers{gap:1rem}.method-offers strong{font-size:clamp(2.5rem,12vw,3rem)}.market-constants>div{grid-template-columns:5.9375rem 1fr}.scene-recommendations blockquote{font-size:1.3125rem}.choice-engine{font-size:1.4375rem}.example-outcomes{font-size:.875rem}.example-outcomes th,.example-outcomes td{padding:1rem .375rem}.example-recommendations{gap:.75rem}.example-recommendations strong{font-size:1.25rem}}@media (prefers-reduced-motion:reduce){.simulation-scene-layer,.simulation-step:after,.simulation-progress span{transition:none}}.deliverable{gap:var(--column-space);border-top:1px solid #496370;grid-template-columns:1.05fr 1fr;margin-top:5rem;padding-top:3rem;display:grid}.deliverable>h3{letter-spacing:-.03em;margin:0;font-size:2.625rem}.deliverable dl{margin:0}.deliverable dl>div+div{margin-top:2rem}.deliverable dt{margin-bottom:.625rem;font-size:1.3125rem;font-weight:500;line-height:1.3}.deliverable dd{color:#b7ccd6;max-width:46ch;margin:0;font-size:1.0625rem;line-height:1.55}.method-bottom{border-top:1px solid #496370;justify-content:space-between;align-items:center;gap:3rem;margin-top:4rem;padding-top:2rem;display:flex}.method-bottom>p{color:#b7ccd6;max-width:57ch;font-size:1rem}.light-link{color:var(--ice-light);white-space:nowrap}.approach a:focus-visible{outline-color:var(--ice-light)}.research{padding-block:var(--section-space)}.research-heading{gap:var(--column-space);grid-template-columns:1.05fr 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